Company History

Niche
We offer the largest selection of magic products in the world. We specialize in sales to beginners in magic, who typically purchase their first 15 to 20 magic tricks from Robbins’ E-Z Magic line. We try to be the One Stop Shop supplier for stores or other dealers in magic tricks.

Our Unmatchable Line
We carry items that are different, offbeat and not available in most stores. Most are small and take little storage space, but offer big profits. Customers will travel miles to purchase our items. Our line creates interest and is sold anywhere and everywhere.

New Items
We add a fantastic number of new items each year. Your customers are always looking for new items. We are not boasting, just stating the facts. We are a prime source. Ask about our sample programs for regular customers.

New Customers
Welcome! We have been in business since 1916. We enjoy what we do. We add hundreds of new items each year. New items give you more sales and more profits. They are the lifeblood of the business.

Robbins ships most orders within 24 hours. We pride ourselves on quick, accurate and complete deliveries. We carry substantial stock and there are few backorders.

D. Robbins was established in 1916 by David Robbins, an amateur magician, who retired in 1960. At that time, Paul Fried, our President and CEO, purchased the company. Robbins was originally located in Manhattan, moved to Brooklyn, NY in 1978 and to Cranbury, NJ in 2004.

All prices are subject to change without notice and subject to import taxes, duty revisions and currency revaluations, within government guidelines.